{"id":107,"date":"2007-11-26T01:20:00","date_gmt":"2007-11-26T01:20:00","guid":{"rendered":"http:\/\/achat.suisse-blog.ch\/?p=107"},"modified":"2007-11-26T01:20:00","modified_gmt":"2007-11-26T01:20:00","slug":"chez-easyhotel-le-premier-hote-c%e2%80%99est-stelios","status":"publish","type":"post","link":"https:\/\/achat.suisse-blog.ch\/de\/107\/chez-easyhotel-le-premier-hote-c%e2%80%99est-stelios\/","title":{"rendered":"Chez EasyHotel, le premier h\u00f4te c\u2019est Stelios"},"content":{"rendered":"<p>Le fondateur d\u2019EasyJet ouvre un deuxi\u00e8me h\u00f4tel <a href=\"..\/index.php\/tag\/low-cost\">low-cost<\/a> en <a href=\"..\/index.php\/tag\/Suisse\">Suisse<\/a>, \u00e0 <a href=\"..\/index.php\/tag\/Zurich\">Zurich<\/a>. Rencontre.<br \/>\n <!-- 1ERE_PARTIE --> <\/p>\n<p> Il a beau \u00eatre milliardaire, Stelios Haji-Ioannou pr\u00e9f\u00e8re s\u2019offrir une chambre d\u2019h\u00f4tel \u00e0 50 francs. Mardi soir, le fondateur d\u2019EasyJet \u00e9tait le premier client du nouvel EasyHotel de Zurich, dans le Kreis 4, proche de la <a href=\"..\/index.php\/tag\/gare\">gare<\/a> et du quartier \u00abchaud\u00bb de la Langstrasse. \u00abJe n\u2019offre aucun service que je n\u2019ai pas test\u00e9 personnellement! Je trouve normal, par exemple, de faire la queue comme tout le monde pour prendre l\u2019avion\u00bb, explique celui que tout le monde appelle tout simplement Stelios. <\/p>\n<p> <!-- 2EME_PARTIE --> <\/p>\n<p> La simplicit\u00e9, le volubile \u00abserial\u00bb entrepreneur d\u2019origine grecque en a fait sa fortune. Les six EasyHotel de Suisse, Londres et Budapest fonctionnent sur le m\u00eame principe que la compagnie a\u00e9rienne low-cost. Les r\u00e9servations se font uniquement par internet et les premiers servis ne d\u00e9bourseront que 50 francs pour une chambre double. Pour les autres, les tarifs peuvent parfois prendre l\u2019ascenseur, comme c\u2019est le cas avec <a href=\"..\/index.php\/tag\/EasyJet\">EasyJet<\/a>. <\/p>\n<p><a href=\"\/index.php\/tag\/Billet\">Billet<\/a> Easyjet et autre <a href=\"\/index.php\/tag\/compagnie\">compagnie<\/a> Low Cost<\/p>\n<p><script type=\"text\/javascript\"> var uri = 'http:\/\/impch.tradedoubler.com\/imp?type(img)g(407019)a(1401567)' + new String (Math.random()).substring (2, 11); document.write('<a href=\"http:\/\/clk.tradedoubler.com\/click?p=18856&#038;a=1401567&#038;g=407019\" target=\"_BLANK\"><img decoding=\"async\" src=\"'+uri+'\" border=0><\/a>'); <\/script><\/p>\n<p><!--more--><br \/>\n<\/p>\n<p> <strong>A <a href=\"\/index.php\/tag\/Gen%C3%A8ve\">Gen\u00e8ve<\/a>, puis <a href=\"\/index.php\/tag\/Lausanne\">Lausanne<\/a><\/strong> <\/p>\n<p> Pour ce <a href=\"\/index.php\/tag\/prix\">prix<\/a>, aucun superflu dans l\u2019\u00e9tablissement 1 \u00e9toile, aux tonalit\u00e9s orange et grise: <\/p>\n<p>33 chambres doubles, d\u2019une surface de 12 \u00e0 17 m2, une minuscule salle de bains en forme de cabine avec douche et WC, des crochets pour suspendre les habits, des fen\u00eatres \u2013 ce n\u2019est pas le cas de toutes les chambres de l\u2019\u00e9tablissement de <a href=\"\/index.php\/tag\/B%C3%A2le\">B\u00e2le<\/a> \u2013, une petite t\u00e9l\u00e9vision \u00e0 \u00e9cran plat, un acc\u00e8s internet dans la chambre moyennant une taxe de 5 francs par heure et un personnel r\u00e9duit \u00e0 4 personnes. <\/p>\n<p> <!-- 3EME_PARTIE --> <\/p>\n<p>\u00abBien s\u00fbr, nous ne sommes pas les seuls \u00e0 \u00eatre bon march\u00e9, note Stelios Haji-Ioannou. Mais EasyHotel offre une marque connue, un standard de qualit\u00e9 constant et un emplacement en plein c\u0153ur des villes.\u00bb A noter que l\u2019homme d\u2019affaires, qui projette la cr\u00e9ation de soixante h\u00f4tels d\u2019ici \u00e0 trois ans en Europe, au Moyen-Orient et en Inde, ne g\u00e8re pas lui-m\u00eame la branche h\u00f4teli\u00e8re d\u2019EasyGroup. Elle fonctionne via un syst\u00e8me de franchise, d\u00e9tenue en Suisse par Philipp Fink. <\/p>\n<p>\u00abA B\u00e2le, le taux de remplissage varie entre 70 et 80%, une proportion qui pourrait s\u2019\u00e9lever \u00e0 90% \u00e0 Zurich. Plus de la moiti\u00e9 de nos clients sont des Suisses\u00bb, explique cet ancien journaliste, plut\u00f4t satisfait de sa reconversion. <\/p>\n<p>Avec des chiffres noirs d\u00e8s la deuxi\u00e8me ann\u00e9e d\u2019exploitation \u2013 pour un investissement de 50?000 \u00e0 70?000 francs par chambre \u2013 l\u2019affaire est tr\u00e8s rentable. Seul hic: le manque d\u2019emplacements. A Zurich, l\u2019immeuble a \u00e9t\u00e9 c\u00e9d\u00e9 par le canton. \u00abLa ville manque d\u2019offres de cette cat\u00e9gorie\u00bb, note Franck Bumann, directeur de Zurich Tourisme. <\/p>\n<p>Prochaines cibles: Gen\u00e8ve, qu\u2019EasyHotel convoite depuis longtemps, puis Lausanne. \u00abSi tout va bien, la prochaine ouverture pourrait avoir lieu dans six mois\u00bb, confie Philipp Fink, qui entend \u00eatre pr\u00e9sent dans toutes les grandes villes helv\u00e9tiques. <\/p>\n<p>Quant \u00e0 Stelios Haji-Ioannou, il vole d\u00e9j\u00e0 vers d\u2019autres cieux. Car si en 2000 il a mis en Bourse EasyJet, dont il reste le principal actionnaire avec plus de 40% des parts, il s\u2019occupe aujourd\u2019hui de \u00abl\u2019extension de la marque\u00bb. <\/p>\n<p> <strong>EasyOffice vise les start-up<\/strong> <\/p>\n<p>A savoir des caf\u00e9s internet, de la location de voiture, des salles de cin\u00e9ma, des pizzerias, des montres ou une soci\u00e9t\u00e9 de croisi\u00e8res, soit 17 activit\u00e9s, toutes estampill\u00e9es \u00abEasy\u00bb. <\/p>\n<p>Sa derni\u00e8re trouvaille, lanc\u00e9e la semaine derni\u00e8re \u00e0 Londres: EasyOffice loue des bureaux \u00e0 de jeunes entrepreneurs d\u00e9marrant leur start-up. <\/p>\n<p> Toutes ces activit\u00e9s ne connaissent pas forc\u00e9ment un grand succ\u00e8s, reconna\u00eet-il: \u00abJe suis un entrepreneur et cela implique une prise de risques. Mais chaque erreur se mue en le\u00e7on.\u00bb <\/p>","protected":false},"excerpt":{"rendered":"<p>Le fondateur d\u2019EasyJet ouvre un deuxi\u00e8me h\u00f4tel <a href=\"..\/index.php\/tag\/low-cost\">low-cost<\/a> en <a href=\"..\/index.php\/tag\/Suisse\">Suisse<\/a>, \u00e0 <a href=\"..\/index.php\/tag\/Zurich\">Zurich<\/a>. Rencontre.<br \/>\n <!-- 1ERE_PARTIE --> <\/p>\n<p> Il a beau \u00eatre milliardaire, Stelios Haji-Ioannou pr\u00e9f\u00e8re s\u2019offrir une chambre d\u2019h\u00f4tel \u00e0 50 francs. Mardi soir, le fondateur d\u2019EasyJet \u00e9tait le premier client du nouvel EasyHotel de Zurich, dans le Kreis 4, proche de la <a href=\"..\/index.php\/tag\/gare\">gare<\/a> et du quartier \u00abchaud\u00bb de la Langstrasse. \u00abJe n\u2019offre aucun service que je n\u2019ai pas test\u00e9 personnellement! Je trouve normal, par exemple, de faire la queue comme tout le monde pour prendre l\u2019avion\u00bb, explique celui que tout le monde appelle tout simplement Stelios. <\/p>\n<p> <!-- 2EME_PARTIE --> <\/p>\n<p> La simplicit\u00e9, le volubile \u00abserial\u00bb entrepreneur d\u2019origine grecque en a fait sa fortune. Les six EasyHotel de Suisse, Londres et Budapest fonctionnent sur le m\u00eame principe que la compagnie a\u00e9rienne low-cost. Les r\u00e9servations se font uniquement par internet et les premiers servis ne d\u00e9bourseront que 50 francs pour une chambre double. Pour les autres, les tarifs peuvent parfois prendre l\u2019ascenseur, comme c\u2019est le cas avec <a href=\"..\/index.php\/tag\/EasyJet\">EasyJet<\/a>. <\/p>\n<p><a href=\"\/index.php\/tag\/Billet\">Billet<\/a> Easyjet et autre <a href=\"\/index.php\/tag\/compagnie\">compagnie<\/a> Low Cost<\/p>\n<p><script type=\"text\/javascript\"> var uri = 'http:\/\/impch.tradedoubler.com\/imp?type(img)g(407019)a(1401567)' + new String (Math.random()).substring (2, 11); document.write('<a href=\"http:\/\/clk.tradedoubler.com\/click?p=18856&#038;a=1401567&#038;g=407019\" target=\"_BLANK\"><img decoding=\"async\" src=\"'+uri+'\" border=0><\/a>'); 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