{"id":173,"date":"2008-03-03T15:20:00","date_gmt":"2008-03-03T15:20:00","guid":{"rendered":"http:\/\/achat.suisse-blog.ch\/?p=173"},"modified":"2008-03-03T15:20:00","modified_gmt":"2008-03-03T15:20:00","slug":"migros-m-watch-souffle-ses-25-bougies","status":"publish","type":"post","link":"https:\/\/achat.suisse-blog.ch\/de\/173\/migros-m-watch-souffle-ses-25-bougies\/","title":{"rendered":"Migros : M-Watch souffle ses 25 bougies"},"content":{"rendered":"

    Z\u00fcrich<\/a> (ots) – Il y a 25 ans, Migros et Mondaine lan\u00e7aient la M-Watch, une montre de qualit\u00e9 suisse, produite par la fabrique de montre<\/a>s Mondaine sise \u00e0 Biberist (SO). Depuis lors, Migros a vendu plus de sept millions d’exemplaires et dans quelques 1’200 mod\u00e8les diff\u00e9rents. La marque M-Watch est commercialis\u00e9e en Suisse exclusivement par Migros.<\/p>\n

    Le 24 f\u00e9vrier 1983, Migros pr\u00e9sentait aux journalistes les premi\u00e8res montres de la marque M-Watch \u00e0 l’occasion de sa conf\u00e9rence de presse sur le bilan. L’objectif, pour Migros, \u00e9tait de vendre 20’000 montres la premi\u00e8re ann\u00e9e, un objectif qui s’av\u00e9ra bien trop modeste puisqu’elle parvint \u00e0 \u00e9couler environ 180’000 unit\u00e9s. La demande s’est maintenue \u00e0 un niveau \u00e9lev\u00e9 jusqu’\u00e0 ce jour malgr\u00e9 la forte concurrence de la marque Swatch \u00e9galement arriv\u00e9e sur le march\u00e9 helv\u00e9tique en 1983.<\/p>\n


\n<\/p>\n

    Le secret du succ\u00e8s de cette montre robuste et fiable qui se d\u00e9cline en de nombreuses variantes r\u00e9side dans la capacit\u00e9 sans cesse renouvel\u00e9e de Mondaine \u00e0 anticiper les tendances et \u00e0 surprendre ainsi constamment la client\u00e8le Migros avec ses innovations. La premi\u00e8re collection<\/a> se composait de dix mod\u00e8les en plastique de divers coloris disponibles en deux tailles, Maxi et Mini. Elle s’enrichit en 1987 de montres avec bo\u00eetiers m\u00e9talliques. En 1993, Mondaine surprenait les journalistes en cr\u00e9ant une collection limit\u00e9e de bo\u00eetiers en m\u00e9tal recycl\u00e9, qui obtint le prix Eco d\u00e9cern\u00e9 par le Prince Aga Khan lors du Forum Economique Mondial de Davos. Aujourd’hui, l’assortiment Migros propose une palette diversifi\u00e9e d’une centaine de mod\u00e8les M-Watch allant du chronom\u00e9treur officiel \u00e0 la jolie montre pour dames avec finitions dor\u00e9es.<\/p>\n

    M-Watch est un produit de qualit\u00e9 suisse vendu \u00e0 des prix abordables, variant entre 43 et 140 francs. Pourvus du label Swiss Made<\/a>, tous les mod\u00e8les sont soumis \u00e0 un test d’\u00e9tanch\u00e9it\u00e9 et b\u00e9n\u00e9ficient de deux ans de garantie, ainsi que d’un service apr\u00e8s-vente international avantageux et \u00e0 long terme aupr\u00e8s de partenaires de service Mondaine.<\/p>\n

    A l’occasion des 25 ans d’existence de M-Watch, des belles montres de la marque peuvent \u00eatre gagn\u00e9es \u00e0 l’adresse   www.migros.ch\/wettbewerbe.<\/a><\/p>\n

    Zurich, le 25 f\u00e9vrier 2008<\/p>\n

    Des photographies t\u00e9l\u00e9chargeables sont \u00e0 votre disposition sous www.migros.ch\/medien.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Z\u00fcrich<\/a> (ots) – Il y a 25 ans, Migros et Mondaine lan\u00e7aient la M-Watch, une montre de qualit\u00e9 suisse, produite par la fabrique de montre<\/a>s Mondaine sise \u00e0 Biberist (SO). Depuis lors, Migros a vendu plus de sept millions d’exemplaires et dans quelques 1’200 mod\u00e8les diff\u00e9rents. La marque M-Watch est commercialis\u00e9e en Suisse exclusivement par Migros.<\/p>\n

    Le 24 f\u00e9vrier 1983, Migros pr\u00e9sentait aux journalistes les premi\u00e8res montres de la marque M-Watch \u00e0 l’occasion de sa conf\u00e9rence de presse sur le bilan. L’objectif, pour Migros, \u00e9tait de vendre 20’000 montres la premi\u00e8re ann\u00e9e, un objectif qui s’av\u00e9ra bien trop modeste puisqu’elle parvint \u00e0 \u00e9couler environ 180’000 unit\u00e9s. La demande s’est maintenue \u00e0 un niveau \u00e9lev\u00e9 jusqu’\u00e0 ce jour malgr\u00e9 la forte concurrence de la marque Swatch \u00e9galement arriv\u00e9e sur le march\u00e9 helv\u00e9tique en 1983.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[983],"tags":[225,1198,609,853,980],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-actualite-entreprise","tag-collection","tag-migros-magasin","tag-montre","tag-swiss-made","tag-zurich"],"views":592,"taxonomy_info":{"category":[{"value":983,"label":"Actualit\u00e9 entreprise"}],"post_tag":[{"value":225,"label":"collection"},{"value":1198,"label":"Migros"},{"value":609,"label":"montre"},{"value":853,"label":"Swiss Made"},{"value":980,"label":"Zurich"}]},"featured_image_src_large":false,"author_info":{"display_name":"Achat online suisse","author_link":"https:\/\/achat.suisse-blog.ch\/de\/author\/admin\/"},"comment_info":0,"category_info":[{"term_id":983,"name":"Actualit\u00e9 entreprise","slug":"actualite-entreprise","term_group":0,"term_taxonomy_id":1008,"taxonomy":"category","description":"","parent":3,"count":12,"filter":"raw","cat_ID":983,"category_count":12,"category_description":"","cat_name":"Actualit\u00e9 entreprise","category_nicename":"actualite-entreprise","category_parent":3}],"tag_info":[{"term_id":225,"name":"collection","slug":"collection","term_group":0,"term_taxonomy_id":229,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":1198,"name":"Migros","slug":"migros-magasin","term_group":0,"term_taxonomy_id":611,"taxonomy":"post_tag","description":"","parent":0,"count":23,"filter":"raw"},{"term_id":609,"name":"montre","slug":"montre","term_group":0,"term_taxonomy_id":625,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":853,"name":"Swiss Made","slug":"swiss-made","term_group":0,"term_taxonomy_id":877,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":980,"name":"Zurich","slug":"zurich","term_group":0,"term_taxonomy_id":1005,"taxonomy":"post_tag","description":"","parent":0,"count":19,"filter":"raw"}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/posts\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":0,"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"wp:attachment":[{"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}