{"id":181,"date":"2008-03-20T12:45:00","date_gmt":"2008-03-20T12:45:00","guid":{"rendered":"http:\/\/achat.suisse-blog.ch\/?p=181"},"modified":"2008-03-20T12:45:00","modified_gmt":"2008-03-20T12:45:00","slug":"sunrise2007-benefice-reduit-de-plus-de-moitie-chiffre-daffaires-stable","status":"publish","type":"post","link":"https:\/\/achat.suisse-blog.ch\/de\/181\/sunrise2007-benefice-reduit-de-plus-de-moitie-chiffre-daffaires-stable\/","title":{"rendered":"Sunrise\/2007: b\u00e9n\u00e9fice r\u00e9duit de plus de moiti\u00e9, chiffre d&rsquo;affaires stable"},"content":{"rendered":"<div class=\"text_news\" id=\"2\"><\/p>\n<p><a href=\"\/index.php\/tag\/Zurich\">Zurich<\/a> (AWP\/ats) &#8211; Sunrise a vu son <a href=\"\/index.php\/tag\/chiffre%20d%27affaires\">chiffre d&rsquo;affaires<\/a> stagner tandis que son b\u00e9n\u00e9fice net a chut\u00e9 de pr\u00e8s de 60% en 2007, essentiellement en raison de facteurs exceptionnels. La filiale du danois TDC, num\u00e9ro deux sur le march\u00e9 suisse, souffre toujours de la domination de Swisscom.<\/p>\n<p>Le recul du r\u00e9sultat net de 58,5% \u00e0 170 millions de francs s&rsquo;explique en grande partie par des recettes extraordinaires de 197 millions comptabilis\u00e9es en 2006. Swisscom avait alors d\u00fb d\u00e9dommager son concurrent \u00e0 la suite d&rsquo;une d\u00e9cision des autorit\u00e9s, en raison de prix d&rsquo;interconnexion trop \u00e9lev\u00e9s.<\/p>\n<p>Le chiffre d&rsquo;affaires est rest\u00e9 quasiment stable (-0,1%) \u00e0 1,949 milliard, ont indiqu\u00e9 jeudi ses dirigeants devant la presse \u00e0 Zurich, estimant les r\u00e9sultats conformes aux attentes.<\/p>\n<p>En raison du manque de comp\u00e9titivit\u00e9 du march\u00e9 suisse, la maison-m\u00e8re TDC, qui publie ses r\u00e9sultats vendredi, a d\u00fb corriger de 560 millions de francs la valeur de cession globale de Sunrise dans ses comptes.<\/p>\n<p>La derni\u00e8re \u00e9valuation datait de 2001. A cette date, TDC s&rsquo;attendait \u00e0 une lib\u00e9ralisation moins h\u00e9sitante, a expliqu\u00e9 le chef des finances, Christian H\u00fctwohl, qui a quitt\u00e9 l&rsquo;an pass\u00e9 l&rsquo;ex-monopole Swisscom pour rejoindre Sunrise.<\/p>\n<p>R\u00e9sultat, 80 \u00e0 90% des clients suisses paient beaucoup trop cher en comparaison internationale, a rench\u00e9ri le CEO de Sunrise Christoph Brand, lui aussi un ancien cadre de <a href=\"\/index.php\/tag\/Swisscom\">Swisscom<\/a>, tout comme son ex-patron Jens Alder, d\u00e9sormais aux commandes de TDC.<\/p>\n<p>Sunrise a globalement gagn\u00e9 2,7% de clients de plus \u00e0 2,27 millions. Cette augmentation masque toutefois une r\u00e9alit\u00e9 contrast\u00e9e. Alors que l&rsquo;op\u00e9rateur a comptabilis\u00e9 12% de clients suppl\u00e9mentaires \u00e0 1,524 million dans la t\u00e9l\u00e9phonie mobile, l&rsquo;op\u00e9rateur continue de la position dominante de Swisscom dans la t\u00e9l\u00e9phonie fixe et le haut d\u00e9bit.<\/p>\n<p>Sunrise a enregistr\u00e9 une baisse de 9% \u00e0 457 000 clients dans le r\u00e9seau fixe. Dans les activit\u00e9s <a href=\"\/index.php\/tag\/internet\">internet<\/a>, le nombre de clients ADSL a augment\u00e9, mais moins vite que le march\u00e9, a simplement indiqu\u00e9 l&rsquo;op\u00e9rateur, rappelant qu&rsquo;une d\u00e9cision de la Commission de la concurrence sur l&rsquo;abus de position dominante exerc\u00e9 par Swisscom \u00e9tait pendante depuis 2002.<\/p>\n<p>Le chiffre d&rsquo;affaires a n\u00e9anmoins recul\u00e9 de 1,3% dans la t\u00e9l\u00e9phonie mobile, principale source de recettes, \u00e0 1,185 milliard de francs. Cette baisse d\u00e9coule d&rsquo;une politique de prix agressive et de la baisse des taxes de terminaison.<\/p>\n<p>Les activit\u00e9s internet ont g\u00e9n\u00e9r\u00e9 pour leur part 159 millions de francs soit un million de moins (-0,6%). Dans le r\u00e9seau fixe, par contre, Sunrise a d\u00e9gag\u00e9 605 millions de francs (+2,7%).<\/p>\n<p>Apr\u00e8s avoir massivement restructur\u00e9 en 2007 et d\u00e9poussi\u00e9r\u00e9 son logo, Sunrise entend investir cette ann\u00e9e dans son infrastructure. Et ce, malgr\u00e9 les freins mis par Swisscom \u00e0 l&rsquo;ouverture totale du \u00ab\u00a0dernier kilom\u00e8tre\u00a0\u00bb (raccordement entre l&rsquo;utilisateur et le central de t\u00e9l\u00e9communication le plus proche) instaur\u00e9e dans la loi r\u00e9vis\u00e9e de 2007. D&rsquo;ici \u00e0 fin 2010, Sunrise veut couvrir 80% de la population avec une technologie haut d\u00e9bit et de r\u00e9seau fixe en propre.<\/p>\n<p>Sunrise, qui vient \u00e9galement de lancer de nouveaux produits dans la t\u00e9l\u00e9phonie mobile, va par ailleurs multiplier ses magasins, en nombre insuffisant (40).<\/p>\n<p>Quant \u00e0 sa politique pour les clients d&rsquo;entreprise, dont le responsable a \u00e9t\u00e9 remplac\u00e9 la veille avec effet imm\u00e9diat, Sunrise poursuivra la mise en oeuvre de la strat\u00e9gie, a simplement indiqu\u00e9 son successeur Ren\u00e9 Fischer.<\/p>\n<p>ats\/jq<\/p>\n<p> (AWP\/21 f\u00e9vrier 2008 13h03) <\/p><\/div>\n<p><!-- FIN DE LA NEWS --><!-- DEBUT DES BOUTONS FINANCE --> <\/p>\n<p>Sunrise ADSL<\/p>\n<p> <script type=\"text\/javascript\"> var uri = 'http:\/\/impch.tradedoubler.com\/imp?type(img)g(16637538)a(1401567)' + new String (Math.random()).substring (2, 11); document.write('<a href=\"http:\/\/clk.tradedoubler.com\/click?p=53743&#038;a=1401567&#038;g=16637538\" target=\"_BLANK\"><img decoding=\"async\" src=\"'+uri+'\" border=0><\/a>'); <\/script> <\/p>\n<p>Sunrise mobile<\/p>\n<p> <script type=\"text\/javascript\"> var uri = 'http:\/\/impch.tradedoubler.com\/imp?type(img)g(17082250)a(1401567)' + new String (Math.random()).substring (2, 11); document.write('<a href=\"http:\/\/clk.tradedoubler.com\/click?p=54723&#038;a=1401567&#038;g=17082250\" target=\"_BLANK\"><img decoding=\"async\" src=\"'+uri+'\" border=0><\/a>'); <\/script> <\/p>\n<p> Orange:  <\/p>\n<p> <script type=\"text\/javascript\"> var uri = 'http:\/\/impch.tradedoubler.com\/imp?type(img)g(16428590)a(1401567)' + new String (Math.random()).substring (2, 11); document.write('<a href=\"http:\/\/clk.tradedoubler.com\/click?p=31441&#038;a=1401567&#038;g=16428590\" target=\"_BLANK\"><img decoding=\"async\" src=\"'+uri+'\" border=0><\/a>'); <\/script> <\/p>","protected":false},"excerpt":{"rendered":"<p>Zurich (AWP\/ats) &#8211; Sunrise a vu son chiffre d&rsquo;affaires stagner tandis que son b\u00e9n\u00e9fice net a chut\u00e9 de pr\u00e8s de 60% en 2007, essentiellement en raison de facteurs exceptionnels. La filiale du danois TDC, num\u00e9ro deux sur le march\u00e9 suisse, souffre toujours de la domination de Swisscom. Le recul du r\u00e9sultat net de 58,5% \u00e0&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[33],"tags":[131,214,1194,603,843,854,1207,980],"class_list":["post-181","post","type-post","status-publish","format-standard","hentry","category-telephone","tag-benefice","tag-chiffre-daffaires","tag-internet","tag-mobile","tag-sunrise","tag-swisscom","tag-telephone","tag-zurich"],"views":168,"taxonomy_info":{"category":[{"value":33,"label":"T\u00e9l\u00e9phone"}],"post_tag":[{"value":131,"label":"b\u00e9n\u00e9fice"},{"value":214,"label":"chiffre daffaires"},{"value":1194,"label":"Internet"},{"value":603,"label":"mobile"},{"value":843,"label":"Sunrise"},{"value":854,"label":"Swisscom"},{"value":1207,"label":"T\u00e9l\u00e9phone"},{"value":980,"label":"Zurich"}]},"featured_image_src_large":false,"author_info":{"display_name":"Achat online suisse","author_link":"https:\/\/achat.suisse-blog.ch\/de\/author\/admin\/"},"comment_info":0,"category_info":[{"term_id":33,"name":"T\u00e9l\u00e9phone","slug":"telephone","term_group":0,"term_taxonomy_id":33,"taxonomy":"category","description":"","parent":440,"count":18,"filter":"raw","cat_ID":33,"category_count":18,"category_description":"","cat_name":"T\u00e9l\u00e9phone","category_nicename":"telephone","category_parent":440}],"tag_info":[{"term_id":131,"name":"b\u00e9n\u00e9fice","slug":"benefice","term_group":0,"term_taxonomy_id":132,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":214,"name":"chiffre daffaires","slug":"chiffre-daffaires","term_group":0,"term_taxonomy_id":218,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":1194,"name":"Internet","slug":"internet","term_group":0,"term_taxonomy_id":482,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":603,"name":"mobile","slug":"mobile","term_group":0,"term_taxonomy_id":619,"taxonomy":"post_tag","description":"","parent":0,"count":18,"filter":"raw"},{"term_id":843,"name":"Sunrise","slug":"sunrise","term_group":0,"term_taxonomy_id":867,"taxonomy":"post_tag","description":"","parent":0,"count":20,"filter":"raw"},{"term_id":854,"name":"Swisscom","slug":"swisscom","term_group":0,"term_taxonomy_id":878,"taxonomy":"post_tag","description":"","parent":0,"count":24,"filter":"raw"},{"term_id":1207,"name":"T\u00e9l\u00e9phone","slug":"telephone","term_group":0,"term_taxonomy_id":897,"taxonomy":"post_tag","description":"","parent":0,"count":19,"filter":"raw"},{"term_id":980,"name":"Zurich","slug":"zurich","term_group":0,"term_taxonomy_id":1005,"taxonomy":"post_tag","description":"","parent":0,"count":19,"filter":"raw"}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/posts\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/comments?post=181"}],"version-history":[{"count":0,"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/posts\/181\/revisions"}],"wp:attachment":[{"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/media?parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/categories?post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/achat.suisse-blog.ch\/de\/wp-json\/wp\/v2\/tags?post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}