{"id":38,"date":"2007-08-13T22:03:00","date_gmt":"2007-08-13T22:03:00","guid":{"rendered":"http:\/\/achat.suisse-blog.ch\/?p=38"},"modified":"2007-08-13T22:03:00","modified_gmt":"2007-08-13T22:03:00","slug":"le-e-commerce-a-la-cote-en-suisse","status":"publish","type":"post","link":"https:\/\/achat.suisse-blog.ch\/de\/38\/le-e-commerce-a-la-cote-en-suisse\/","title":{"rendered":"Le e-commerce a la cote en Suisse"},"content":{"rendered":"

Le e-commerce<\/a> a la cote en Suisse<\/a><\/h3>\n

Les Suisses<\/a> ach\u00e8tent de plus en plus via internet<\/a>, qu’il s’agisse de billets d’avions<\/a> ou de transactions<\/a> bancaires<\/a>. Selon une \u00e9tude de l’uni<\/a> de St-Gall<\/a>, le commerce<\/a> en ligne<\/a> est pass\u00e9 ces 3 derni\u00e8res ann\u00e9es de 2,2 \u00e0 4,24 milliards<\/a>. <\/h4>\n
\n

\u00abLes achats<\/a> en ligne deviennent lentement une activit\u00e9 grand public\u00bb, a relev\u00e9 lundi \u00e0 Zurich<\/a> Thomas Rudolph, directeur de l’Institut de marketing<\/a> et de commerce de la Haute \u00e9cole st-galloise, qui a r\u00e9alis\u00e9 l’\u00e9tude. <\/p>\n<\/p><\/div>\n

<\/p>\n

<\/p>\n

Des prestations innovantes<\/h4>\n

Conduite pour la 5e fois, l’enqu\u00eate a permis d’interroger plus de 1000 personnes achetant en ligne sur leur comportement de consommation. Au cours des trois derni\u00e8res ann\u00e9es, l’achat de produits et de services a le plus fortement progress\u00e9 sur Internet. Mais le r\u00e9seau des r\u00e9seaux est aussi de plus en plus souvent mis \u00e0 contribution \u00abpour s’amuser\u00bb, a not\u00e9 Thomas Rudolph. Et le web dispose toujours d’une importance significative pour communiquer avec d’autres personnes.<\/p>\n

Ayant quasiment doubl\u00e9 en trois ans, le chiffre d’affaires r\u00e9alis\u00e9 en ligne devrait encore une fois doubler ces trois prochaines ann\u00e9es, selon Thomas Rudolph. Sur le moyen terme, cette croissance intervient au d\u00e9triment du commerce traditionnel. Mais sur une dur\u00e9e plus longue, \u00abdes prestations innovantes\u00bb devraient contribuer \u00e0 une plus grande compl\u00e9mentarit\u00e9. <\/p>\n

Alimentation<\/a> \u00e0 la peine<\/h4>\n

Actuellement, pr\u00e8s de 40%<\/a> des internautes<\/a> ach\u00e8tent leurs billets<\/a> d’avion<\/a> exclusivement sur Internet<\/a>, contre 22% en 2003. Les prestations bancaire<\/a>s (35%) ou les demandes d’informations (34%), tout comme l’achat<\/a> de tickets d’entr\u00e9e (29%), connaissent un succ\u00e8s grandissant aupr\u00e8s des utilisateurs du r\u00e9seau des r\u00e9seaux. <\/p>\n

En revanche, seuls 2% des internautes y ach\u00e8tent des produits alimentaires. Selon le professeur Rudolph, les grands acteurs internationaux devraient continuer \u00e0 accro\u00eetre leur part du march\u00e9 en ligne. Reste que des soci\u00e9t\u00e9s actives sur certaines niches devraient aussi \u00abgagner rapidement la confiance des consommateurs et par cons\u00e9quent des parts de march\u00e9\u00bb.<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

Le e-commerce<\/a> a la cote en Suisse<\/a><\/h3>\n

Les Suisses<\/a> ach\u00e8tent de plus en plus via internet<\/a>, qu’il s’agisse de billets d’avions<\/a> ou de transactions<\/a> bancaires<\/a>. Selon une \u00e9tude de l’uni<\/a> de St-Gall<\/a>, le commerce<\/a> en ligne<\/a> est pass\u00e9 ces 3 derni\u00e8res ann\u00e9es de 2,2 \u00e0 4,24 milliards<\/a>. <\/h4>\n
\n

\u00abLes achats<\/a> en ligne deviennent lentement une activit\u00e9 grand public\u00bb, a relev\u00e9 lundi \u00e0 Zurich<\/a> Thomas Rudolph, directeur de l’Institut de marketing<\/a> et de commerce de la Haute \u00e9cole st-galloise, qui a r\u00e9alis\u00e9 l’\u00e9tude. <\/p>\n<\/p><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[30],"tags":[52,72,109,118,119,148,150,229,1183,304,331,469,1194,578,598,829,838,841,898,911,980],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-shop-en-ligne","tag-achats","tag-alimentation","tag-avion","tag-bancaire","tag-bancaires","tag-billets","tag-billets-davions","tag-commerce","tag-achat","tag-e-commerce","tag-en-ligne","tag-internautes","tag-internet","tag-marketing","tag-milliards","tag-st-gall","tag-suisse","tag-suisses","tag-transactions","tag-uni","tag-zurich"],"views":269,"taxonomy_info":{"category":[{"value":30,"label":"Shop 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