{"id":391,"date":"2009-04-30T02:57:13","date_gmt":"2009-04-30T00:57:13","guid":{"rendered":"http:\/\/achat.suisse-blog.ch\/?p=391"},"modified":"2009-04-30T02:57:13","modified_gmt":"2009-04-30T00:57:13","slug":"developpement-de-lachat-online-en-suisse","status":"publish","type":"post","link":"https:\/\/achat.suisse-blog.ch\/de\/391\/developpement-de-lachat-online-en-suisse\/","title":{"rendered":"D\u00e9veloppement de l&rsquo;achat online en Suisse"},"content":{"rendered":"<p>la Suisse et sp\u00e9cialement les supermach\u00e9s sont en retard dans le commerce en ligne. La Coop propose uniquement l&rsquo;achat avec des points supercard\u00a0 gagn\u00e9s par la carte (fid\u00e9lit\u00e9) du m\u00eame nom. La Migros \u00e0 racheter Leshop.ch et y vend ses produits ainsi que d&rsquo;autre produit comme l&rsquo;alcool qui ne se trouve pas dans ses rayons, mais ce n&rsquo;est pas encore un service tr\u00e8s rentable (pas encore rentable je crois mais en constant d\u00e9veloppement).<\/p>\n<p><a href=\"http:\/\/clk.tradedoubler.com\/click?p=31182&amp;a=1401567&amp;g=16138344\" target=\"_BLANK\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/impch.tradedoubler.com\/imp?type(img)g(16138344)a(1401567)\" border=\"0\" alt=\"\" \/><\/a><\/p>\n<p>Ce qui est bizarre, je trouve, c&rsquo;est de voir des site comme celui d&rsquo;interdiscount (informatique, hifi, \u00e9lectro&#8230;)\u00a0 qui ne montre rien d&rsquo;autre que son catague tout m\u00e9nage consultable en ligne, de m\u00eame pour Hornbach (bricolage) et Mediamarkt (informatique, TV, phot, son, vid\u00e9o). Je n&rsquo;arrive pas \u00e0 comprendre cette strat\u00e9gie car par cete pseudo \u00e9conomie en gestion et marketing web ils se privent de beaucoup de revenus (moins r\u00e9el pour Hornbach).<\/p>\n<p>Je pense que les patron de ses bo\u00eetes ne son pas \u00e0 la page du web 2.0 et du marketing internet qui est tr\u00e8s puissant et de plus en plus&#8230; tout le temps perdu donne du terrains au concurrents qui se font une place au soleil sur le web commercial.<\/p>\n<p>Mediamarkt est un exemple typique, l&rsquo;entreprise semble tout miser sur le fait d&rsquo;attirer ses clients dans ses succursales (grande campagne de pub..\u00a0 \u00ab\u00a0parce que je ne suis pas fou\u00a0\u00bb.<\/p>\n<p><a href=\"http:\/\/achat.suisse-blog.ch\/wp-content\/uploads\/2009\/04\/mediamarkt.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-392 lazyload\" title=\"mediamarkt logo et slogan\" data-src=\"http:\/\/achat.suisse-blog.ch\/wp-content\/uploads\/2009\/04\/mediamarkt.jpg\" alt=\"mediamarkt logo et slogan\" width=\"400\" height=\"57\" data-srcset=\"https:\/\/achat.suisse-blog.ch\/wp-content\/uploads\/2009\/04\/mediamarkt.jpg 980w, https:\/\/achat.suisse-blog.ch\/wp-content\/uploads\/2009\/04\/mediamarkt-300x42.jpg 300w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/57;\" \/><\/a><\/p>\n<p>Mais perso j&rsquo;habite la r\u00e9gion de\u00a0 Neuch\u00e2tel et m\u00eame si je suis parfois int\u00e9ress\u00e9 par certaine de leurs offres, le fait de ne pas pouvoir avoir de d\u00e9tail sur leur produit par leur site web, ni par t\u00e9l\u00e9phone ou les vendeurs nous disent de venir voir la marchandise sur place, me pousse tous simplement \u00e0 aller voir ailleurs. Tanpis pour vous&#8230; votre marketing n&rsquo;es tpas adapter \u00e0 l&rsquo;\u00e9poque que nous vivons, certe il y a une autoroute rapide pour que je me rende \u00e0 votre succursale la plus proche mais cela me prend tout de m\u00eame bien 1h20 de route que ej pourrait m&rsquo;\u00e9viter par internet.<\/p>\n<p><a href=\"http:\/\/achat.suisse-blog.ch\/wp-content\/uploads\/2009\/04\/mediamarkt.jpg\"><br \/>\n<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>la Suisse et sp\u00e9cialement les supermach\u00e9s sont en retard dans le commerce en ligne. La Coop propose uniquement l&rsquo;achat avec des points supercard\u00a0 gagn\u00e9s par la carte (fid\u00e9lit\u00e9) du m\u00eame nom. La Migros \u00e0 racheter Leshop.ch et y vend ses produits ainsi que d&rsquo;autre produit comme l&rsquo;alcool qui ne se trouve pas dans ses rayons,&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[38,20,30],"tags":[317,1193,1209,578,984,1198,787],"class_list":["post-391","post","type-post","status-publish","format-standard","hentry","category-interdiscount-coop-magasin-magasin","category-magasin","category-shop-en-ligne","tag-economie","tag-informatique","tag-interdiscount-coop-magasin-magasin","tag-marketing","tag-media-markt","tag-migros-magasin","tag-shop"],"views":2394,"taxonomy_info":{"category":[{"value":38,"label":"Interdiscount"},{"value":20,"label":"Magasin"},{"value":30,"label":"Shop 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